The study is part of a broader effort from IBM in the area of Risk Communication, and took place under the supervision of a team of researchers from the IBM Dublin and Watson research centres. Building on top of the most recent visualisation research, it proposes and evaluates a series of visualisation techniques applied to medicine side effects communication. The novelty and the formal correctness of the study are guaranteed by an extensive literature survey conducted by the authors. Special care has also been devoted to survey preparation, to ensure understandability and non-ambiguity of...