The market of functional foods is developing dynamically in the world and in Hungary, too. However, while dairy industry and baker industry have launched several successful products on the market, the functional development of canned food industrial products is still only an opportunity. The overall objective of our research was to contribute to the improvement of canned food industrial products based on consumers needs by providing information for elements of a potential marketing strategy. This book gives a complex marketing research about the topic. Several types of market research tools...