Thoughts are free - but they are no longer secret. Today, our data is automatically stored and analyzed by algorithms ”behind the cloud” - where we no longer have control over our data. Our most private and secret information is entrusted to the internet and permanently collected, stacked and linked to our digital twins. With and without our consent. "Privacy is dead", as Mark Zuckerberg put it.The question is: How did we get there? And, if the actors behind the cloud know everything: what is still private today, and are there any personal secrets at all when the "gods" behind the cloud...