This research aims to shed light into the influence of trademarks on the due diligence process of VC funds. Finding the most-promising and eventually outpacing start-ups is at the core of a venture capitalist's activities. VCs seek herefor signals that ease the process. Previous research shows that intellectual property plays a significant role in a VC's decision-making. Due to the growing importance of trademarks, on the one hand, to protect incurred expenses, and on the other hand, as a reflection of the company's existing marketing know-how trademarks might have an influence on the amount...