We have all heard the expression that our world is shrinking. To a large extent, the strength of our economy depends on our ability to do business with countries in other parts of the world. To stay competitive in the world market, the countries must design products that meet the needs of people from all over the world and advertise the goods with awareness of the diversities. So, just producing products isn t a sufficient ticket for serving our products to the world consumers. How you serve is becoming more important as well as what you serve . In addition, we must develop strategies for the...