Effective channel management needs lot of planning, monitoring and controlling activities so that goods are distributed at the minimum possible cost, with right quality and minimum transit time with least or possibly no damage to the product, packaging, labeling for onward supply to the end-users. The management of channel parametres is conceived to be service related and efficient handling of these parameters enhances the channel satisfaction. The book identifies a long chain of intermediaries involved in the entire channel of the pharmaceutical and consumer goods industry, who operate under...