Innovations are one of the most current topics in modern business environment. Alsocreative industries are increasingly acknowledged in public and political discussionsfor their significant economic potential. For Russia, a debate over economicmodernization and building innovative economy has been on the rise since the earlystages of presidency of Dmitry Medvedev. Nevertheless, the innovation discussion hasmostly been limited to technological innovations only. Although, the recognition ofeconomic impact of creative industries is gradually growing in Russia, the innovativepotential of these...