This book is an ideal reference for both undergraduate and postgraduate students and other readers interested in undertaking a course in international business management. it will help them in applying knowledge of international business in various situations facing firms today. It also designed to develop the students' analytical skills with comprehensive review of business operations from the international perspective. Among the topics examined include overview of international business; the concept of globalization; international strategic management; evolution of multinational...
This book is an ideal reference for both undergraduate and postgraduate students and other readers interested in undertaking a course in international...