Relationship marketing is very necessary in marketing today. Banks need to communicate with their customers in a well mannered way and also put their customers wants into consideration. This dissertation presents my interest on the topic relationship marketing and how it helps customer s satisfaction and also leads or makes customers want to stay with their banks. Marketing is a very important aspect when running a business, business need to think in a broader aspect and stop being or sticking with the old idea of marketing. Marketing has developed and evolved. Several people supported and...