Emerging trends indicate that self-regulation is the preferred model for promoting high journalism standards in democratic societies. The challenge, however, is that it presupposes some level of maturity in the professional ranks and a culture of respect for both peers and the society, which is not always the reality. In its quest to maintain high professional standards, the media fraternity in Kenya has adopted self-regulation as a tool for ensuring media accountability. While this approach has been instrumental, its effects still remain elusive. Based on a case study of the Media Council of...