Shark populations are declining worldwide and in order to conserve these species public support will be required. It has previously been found that the attitudes and behaviors of the public are able to cause changes in environmental policy. Therefore, any variable within the public that results in both positive attitudes, and or, behaviors towards sharks would theoretically allow policies that support their conservation to be enacted. Previous studies have found that a person's knowledge about a species group can directly affect their attitudes. In this study it was discovered that knowledge...