This research explores how brand placement in Bollywood movies is perceived by the viewersand to what extent are they affected by these placements. Brand Placements in the Bollywoodindustry has grown rapidly over the last few years. In this age of global advertising, marketersare looking for new techniques of advertising to promote their brands to a larger audience. Thisresearch comprises of the views of Indian students in New Delhi and NCR. This paper willreview the literature on brand placements, growth of brand placements in the Bollywoodindustry, the views and the perception of viewers...