Though the process of leads is all about positively identifying the target before you pull the trigger. It is equally important to identify as many targets as possible because no matter how great the pitch for the sales is, "success in sales is always probabilistic" because it involves many aspects like need of service/product, psychological state of the customer, price, time etc. Hence it becomes crucial to use the available time productively by following a method which is not only statistical but also logical. This dissertation has been evolved based on real time experience of leads...