For more than ten years, South Africa has been revamping its higher learning education system as part of a broader national reform movement aimed at overcoming the divisions caused by the now obsolete apartheid regime. The higher education sector has been transformed through a series of mergers and incorporations aimed at collapsing 36 universities and technikons into 22 institutions. Because of this, the concern about the new institution identity that will accommodate the merging institutions has become an issue of strategic importance. The identity of an institution matters because it...