The objective of the present study was to develop an optimized gastroretentive floating drug delivery system of Olmesartan Medoxomil and investigate the effect of hydrophilic retardant on invitro release by using 32 full factorial design. Floating tablets of olmesartan medoxomil were prepared by direct compression method using effervescent technique by employing two different grades of HPMC. (HPMC K4M and HPMC K100M). Sodium bicarbonate was incorporated as gas generating agent. The concentration of HPMC K4M (X1) and concentration of HPMC K100M (X2) were selected as independent variables.The...

This book is a humble attempt to make an objective and critical appraisal of the influence of Celebrities on consumer behaviour. It revolves around how a consumer behaves at the market-place towards brands endorsed by Celebrities. In India's case, most of the Celebrities are from the worlds of films, sports and TV, and in this study, their impact on consumers is researched while taking into consideration eight of their attributes viz. Attractiveness, Controversy, Credibility, Gender, Performance, Popularity, Profession and Territory. Consumer behaviour is studied towards select ten brands...

The process validation of dosage form is one of the most important regulatory requirements for pharmaceutical industry. It shows the documented evidence about the quality of the product by validating the whole manufacturing process. According to USFDA, process validation is the collection and evaluation of data, from the design stage throughout production, which establishes scientific evidence that a process is capable of consistently delivering quality attributes. The aim of current study was to prospectively validate the manufacturing process of tablets of drug X and assure that product...

Social Networks (SNs) have attracted many users and have become an integrated a part of the individual's daily practices. The rapid climb of SNs like Twitter and Facebook has generated great deal of knowledge that sets direction for research in social relationships. The knowledge network represented by Facebook is predicated on information transmission, sharing, and exchange. The prediction process from prior information of the event helps to know the evolution of social network and assists the companies in effective decisions making during a typical recommendation system. Social network...

The first step in delivering the drug to the patient is to formulate a suitable delivery system that can maintain the minimum effective concentration of the drug in the body i.e the drug concentration should be within the therapeutic window. Conventional dosage forms generally deliver the drug immediately leading to a sudden rise and then decline in the drug concentration within the body. Delivering the right amount of drug at the required time is very important in effectively managing disease and minimizing side effects. Drugs with a short half-life need to be administered frequently more...

Ce livre est une humble tentative d'évaluation objective et critique de l'influence des célébrités sur le comportement des consommateurs. Il s'intéresse à la manière dont un consommateur se comporte sur le marché à l'égard des marques soutenues par des célébrités. Dans le cas de l'Inde, la plupart des célébrités sont issues du monde du cinéma, du sport et de la télévision. Dans cette étude, leur impact sur les consommateurs est analysé en tenant compte de huit de leurs attributs, à savoir l'attrait, la controverse, la crédibilité, le sexe, la performance, la...

Dieses Buch ist ein bescheidener Versuch, eine objektive und kritische Bewertung des Einflusses von Prominenten auf das Verbraucherverhalten vorzunehmen. Es dreht sich darum, wie sich ein Verbraucher auf dem Markt gegenüber Marken verhält, die von Prominenten empfohlen werden. In Indien kommen die meisten Prominenten aus der Welt des Films, des Sports und des Fernsehens. In dieser Studie wird ihr Einfluss auf die Verbraucher untersucht, wobei acht ihrer Eigenschaften berücksichtigt werden, nämlich Attraktivität, Kontroverse, Glaubwürdigkeit, Geschlecht, Leistung, Popularität, Beruf und...