Pre-election opinion polls in Tanzania are relatively new. They came with the establishment of the multiparty system in 1992. So far, the known pollsters which involved in the previous elections include the Tanzania Citizens Information Bureau (TCIB), SYNOVATE, and the Research and Education for Democracy in Tanzania (REDET). To these, there is a proliferation of electronic as well as sangoma polls. Yet, the polling industry has remained incredible. In every previous election, pollsters were criticised by key stakeholders as being biased. Indeed the 2010 elections marked the climax. Despite...