New product design and development is more often than not a crucial factor in the survival of a company. In an industry that is changing fast, firms must continually revise their design and range of products. This is necessary due to continuous technology change and development as well as other competitors and the changing preference of customers. Without an R&D (Research and Development) program, the firm must rely on strategic alliances, acquisitions, and networks to tap into the innovations of othersResearch and development (R&D) is an essential facet of any industrial activity especially,...