Online emotional experiences and their relationships to cognitive states are of growing interest, especially in the service sectors. This study investigates one emotional experience enjoyment and its impact on informal online learning. The concept of enjoyable online learning, namely online learning that is not part of a formal instructional undertaking, has not been well studied or understood. Informal education is increasingly important because it includes the provision of advice and knowledge to clients and customers by service providers such as government agencies and the dissemination of...