The Saudi Arabia population demographics herald the coming of the Big Crew Change with the retirement of Generation X workers and the entry of a large Generation Y (Gen Y) segment. This study examined the life priorities and work preferences of Gen Y professionals in Saudi Arabia to understand their motivations, strengths and aptitudes that could guide organizations in forming strategies to effectively recruit, retain and integrate this new generation into the nation s workforce. Gen Y engineering and business professionals from a major company in Saudi Arabia were surveyed and interviewed....