As consumer desire for customized products and services at affordable prices and shorter lead-times continue to grow, supply chain operators are facing increasing challenges of becoming both physically efficient (to enable the delivery of low cost) and flexible (to enable market-responsiveness). In order to meet these challenges, organizations are devising supply chain operation strategies that enable them to gain the benefits of physical efficiency of mass production and the customer focus of mass customization. A key to gaining these benefits lies in the selection of appropriate decoupling...