Consumer-oriented creation takes place when meeting the needs of the consumer is a prime achievable objective. This dissertation explores how an Internet presence can be built in the context of e-commerce. It focuses upon consumer expectations and needs; respecting their way of thinking and adapting to it. Mistakes committed by web designers, as well as ideas which have become Internet standards are also discussed. Precise steps of creating a successful online shop are presented from inception to coding. Emphasis is put on a web design process which requires an appropriate methodical...