This research monograph delineates target marketing strategies with the main focus on Customized Marketing. In Marketing one size fits all does not apply. Customized marketing or mass customization is such an important strategic approach whereby elements of the marketing mix are individualized for each customer. This monograph deals with two empirical studies in which 300 Bangladeshi consumers living in Dhaka city were interviewed regarding their experiences with and attitudes toward mass customized products. The major findings were that attitudes towards customized marketing are being...