The impact of work motivation on productivity, absenteeism, attrition, organizational culture has been well articulated by the behavioral scientists. There is a vast literature developed by western management thinkers. In Indian organizations, managements are grappling with the problem of employee motivation. They want to understand the factors which lead to motivated behavior of the employees. They follow the prescription of behavioral scientists like sensitivity training and host of other fads, but employees don t get motivated. In Indian economy the role of unorganized sector is great....