As computer-based interactive technologies and devices become more accessible to artists, various creations of interactive artworks are being increasingly displayed in public settings. Nevertheless, unlike audiences in more carefully choreographed exhibition contexts, those in transient public spaces are usually involuntary audiences. In order to capture their interest and enhance experience, more tactical approaches are necessary. With the author's in-depth analysis and explication by means of applying his Analytical Framework (Incentive, Transfer, Accessibility, Play, and Challenge) a...