Value of any firm could be viewed as the sum of the value of its investment projects. Thus, making correct strategic investment decisions is of critical importance to maximizing the value of the firm. In finance literature, decision-making has usually been studied using the scientific rather than the organizational model. In contrast, the current work combines both corporate finance theory and the organizational decision-making theory. Related to that is the choice of methodoloy for empirical research--quite uncommonly, both positivist and interpretive methods are used to study the investment...