Small and medium enterprises (SMEs) represent the majority of businesses in the tourism and hospitality sector. The motivations, objectives, characteristics, and capabilities of SME owners steers the direction, strategies and business activities of these enterprises. This book focuses on the men and women who create and operate tourism and hospitality businesses, as well as examining the key factors that may influence entrepreneurial success. Based on an empirical study of 300 small business owners in South Australia, evidence suggests that the relationship between the entrepreneur and the...
Small and medium enterprises (SMEs) represent the majority of businesses in the tourism and hospitality sector. The motivations, objectives, character...