The objective of this book, the second volume of this monograph series, is to respond to the calls from front-line managers, entrepreneurs, and scholarly researchers to reconstruct the theories of economics and business so that the new theories will be more relevant to real life than the prevalent ones. Differing from what is presented in the first volume, this second volume emphasizes the development of systemic principles underlying a whole series of empirical discoveries and theoretical conclusions in more applied business studies. By employing the concepts, methodology, and logical...

The objective of this book is to answer the calls from front-line managers, entrepreneurs, and scholarly researchers to reconstruct the theories of economics and business. Their request is for new theories to be more relevant to real life than the now-prevalent ones. To provide that answer, the book proposes to develop elementary postulates at the level of the four natural endowments of a business firm or an individual: self-awareness, imagination, conscience, and free will. Then, conclusions based on these postulates can be established through logical reasoning. On this realistic footing,...