This study deals with the notion that swearing is common in the spoken language of male Indian undergraduates and it is a topic worthy of linguistic study. The study investigates the use of swearing in everyday conversation, by young male Indian undergraduates in the university, as they form groups. Swearing among these undergraduates is used with great ease and seems to be part of a code that opens the door to popularity. They have become acclimatized to modern trend in language where swearing is considered as easy going, informal and trendy. The objectives of this study hypothesizes that...