The book involved the study of impact of globalization on Fast Moving Consumer Goods Industries in Maharashtra state (India). For this purpose FMCG industries, which are operating & selling their products in Maharashtra state, are considered. As data was not available at regional level, data on all India basis considered. At the outset of the study the evolution of process of globalization discussed, for this, periods since 3000 BC to till date has been divided into three stages, that are ancient, medieval and modern and various incidences that shape the process of globalization agued...
The book involved the study of impact of globalization on Fast Moving Consumer Goods Industries in Maharashtra state (India). For this purpose FMCG in...