New Dimensions in Public Service Broadcasting was conceived to investigate the challenges increased commercialization of African airwaves, ditto Nigeria, hitherto monopolized by public service radios, may be posing to professionals working in these institutions, in terms of the contents and types of programmes they broadcast to the public. Spurred by this, I decided to devote my post-graduate research work at the School of Journalism and Media Studies, Rhodes University, Grahamstown, South Africa, to studying programming at the Rivers State Broadcasting Corporation, known on air as Radio...