Today, virtually all BA programs in English at German universities place a strong focus on Cultural Studies. However, textbooks that introduce first-year students to the subject are rare, and the few existing ones are too complicated or not comprehensive enough. By contrast, this textbook introduces the key theories and concepts of Cultural Studies systematically and thoroughly. It puts particular emphasis on their application, aiming to enable students to do their own analyses of cultural artefacts and practices. The author draws on many examples, mostly taken from American culture, but in...