We have been propelled to write this book by a large number of our students who often complained that though there were many large and bulky books in the market, none of them presented the accounting concepts and practices in a simple reader-friendly manner that would provide comprehensive knowledge without unnecessarily adding reams of paper. We intend to provide the readers with an in-depth understanding of the fundamentals of accounting carefully woven with the yarn of corporate experiences. The main objective of this book is to help you learn and understand the tenets encompassing...

"Digital Marketing: A Comprehensive Overview" will reveal the notion of digital marketing from the 90s to 2023. This means all the past as well as the current scenarios of digital marketing is narrated. This digital is arising everyday through its latest innovations and modifying the marketing world. This book reviews traditional ways of marketing and discusses the latest trends in smarter marketing. It also focuses on a digital technological environment with a few digital technologies that help in making this environment better. Moreover, many things that are crucial for digital marketing...