Fish is a source of cheap and valuable animal protein which contributes about 1 percent to the country's GDP. As far as factors affecting consumer preferences for Inland fish were concerned, the estimated model was correctly specified. The value of R2 was 0.67 which was highly significant. According to findings, consumption of fish was highly dependent on family size of the consumer, purchase price, and income of the consumer. As far as factors affecting prices of Inland fish were concerned, the estimated model was correctly specified. The value of R2 was 0.53 which was significant. According...