Ethnography as a research method is gaining attention among students and scholars in applied linguistics, but there is little guidance in the existing literature on how to do ethnographic research. Ethnographic Research in Applied Linguistics is the only single-authored, standalone volume that deals with the very interesting and often complex issues of doing research examining cultural practices in cross-cultural contexts. It begins by outlining basic principles of ethnography and differentiates ethnographic research from qualitative research and case study research, then goes on to cover...