Des McKeown started at the top in football and worked his way down. He signed for Celtic in a year when they won the League and the Scottish Cup double. They liked him. He loved them. But from the first day he kicked a ball for money, he was never going to make millions out of the game. Faced with a choice between struggling to break into the Parkhead first team and turning part-time and buliding a career as a salesman, he chose real life. Hundreds of footballers whose ambitions outstripped their abilities have made the same choice as Des McKeown. Hundreds more will one day have it forced...