Figuring out the SEO world is like trying to solve a great mystery with every truth having an exception and every exception being someone's truth. All too often, it is a world full of half-truths and urban myths. For those of you just looking for tips or step-by-step guidelines, these first few pages may be a hard read, unless you like philosophy. The reason is simple: I have to tell you why I have called this book The Dao of SEO. It concerns the number one mistake people make when trying to succeed on the Internet and it concerns the philosophical reasons for that mistake. I have to talk...