Innovate or die, says the world. And yet, creativity is a grey area and business strategy is built on facts and data. Profit-Making Creativity presents a new methodology on how to conceive ideas and translate them into money. With practical examples ranging from Coco Chanel to Google, from Madonna to Apple and venturing through the meanings behind cultural symbols and exploring the science behind the conception of an idea, the book answers the question: is creativity and business compatible? A creative person can take business limitations and can a business strategy be based on creativity? A...