Lloyd Lim, who operated a small family business for more than ten years, knows that not everyone is a business genius.

But anyone--even first-time entreprenuers--can learn basic concepts that will help them spot issues, ask the right questions, and operate a successful enterprise.

In this business guidebook, you'll get guidance on launching a business that fits your natural strengths. Learn how to:

- maintain a competitive advantage over time;

- observe the difference between upside risk and

downside risk;

- value customers giving you meaningful...