Did you know that crossword puzzles first appeared in the New York World in 1913, and soon became a popular feature in newspapers or that Kellog's as a brand had spent $90,000 on advertising, more than 100 years ago in 1906, including one $4000 a page ad in the July issue of the Ladies Home Journal, Apple had lured John Sculley away from Pepsi because they wanted him to apply his marketing skills to the personal computer market. Find facts and trivia from the world of business that will amaze and delight you. The questions in this book have been framed in a way that they are: guessable with...