From YouTube’s Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video’s massive impact on our world What we watch, create, upload, follow, subscribe to and share matters – It reveals more about ourselves and our society than we could imagine. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. Its viral fads, endless tutorials and colourful personalities provide us with surprisingly profound insight into human nature – in all its glory and...