In this book I share many ideas on how to build a rock solid foundation to your whole sales approach. I start with showing you the roots through to creating a winning sales strategy. That is - understanding how your client is thinking. This is the foundation of solid sales skills. It's the beginning of mastering the meetings market.

"After reading this book, you will know how to sell more. Ciara clearly walks you through how to build trust and confidence with the Meeting Planner so they want to do business with you."

Andy Dolce - Owner...