This book is an extensive resource to demystify online advertising.
While it walks you through the very basics of digital advertising like media buying, media planning, tracking and optimization;it also discussed the topics much in limelight like programmatic buying, real time bidding, ad exchanges, etc.
The book is as helpful for beginners as it is to the experienced. Once you pick it up, it will help clearing all your doubts and will teach you more, helping to increase your knowledge.
Internet, once understood, is a powerful platform to launch ideas, build brands and...