Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

Every day we all experience different situations. regarding work, play & our social lives. This book is based on my experiences with everyday life. I like to people watch & this has brought out much of my inspiration to write this book. I create poetry for people of all ages to associate with & enjoy. We all need a few light hearted moments during our lives & if I can put smiles on faces it makes life A little more bearable. I will cover subjects like Information technology, Everyday items, through to experiences with my Labradors. Life is for living so settle back in a nice comfy chair. Let...