What works well in my store? Where can I make improvements? How can I get more people to visit my store? How can I sell more? How can I sell "better"? Stores come in all shapes and sizes: large and small, food and non-food, department and speciality, mono-brand and multi-brand, independent and franchisees... Each business, each product category, and each strategy has its own specific characteristics but all stores operate under the same "basic laws" of commerce. This book was written in the belief that "trading" is a profession that demands some skills that always apply irrespective of the...