"The Digital Incunabula is Patrick Aievoli's personal sonnet through media, interaction and communication design. He carefully crafts each evolutionary step into ripples that are supported by his own storied professional and academic experiences. It's full of facts, terms and historical information which makes it perfect for anyone looking to flat out learn "--James Pannafino, Professor, Millersville University & Interaction Design

The purpose of this book is to investigate and discuss the premise that the current generation was constructed to be consumers for a transitional marketplace. As the economy shifted from analog to digital, consumers had to be trained to accept, use and progress within a new economic model through changes in societal and economic patterns. Those events are reflected in the habits and lifestyles of the current 12 to 25 year old demographic globally, and it has caused them to be the consummate consumer of digital goods based on events that have been created to develop them to be consumers and to...