"A fascinating cultural history" (People) of how Japan adopted and ultimately revived traditional American fashion A strange thing has happened over the last two decades: the world has come to believe that the most "authentic" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments-a style known in Japan as ametora, or "American traditional." In Ametora, cultural historian W. David...
"A fascinating cultural history" (People) of how Japan adopted and ultimately revived traditional American fashion A strange thing has happened over...
