Research document designed and written by Misbah Zafar. The objective of this research is to study the impact of effective distribution network on perceived customer satisfaction. Customer satisfaction may be determined by the factors that are associated with goods like response time, product variety, product availability, time to market and order visibility and return ability of the product. For this research paper, questionnaire is the tool for primary data collection, the information obtained through questionnaire will be inserted in SPSS and information would be analyzed according to...