Over the last two decades, managers have witnessed a substantial change in the history, in terms of advances in technology, innovation on substitute products and heighten competition due to globalization of markets. With the rapid changing number of world class competitors across the globe, organizations needs to improve their internal and external processes rapidly in order to stay competitive. This is only possible when the organization enjoys an effective supplier relationship management (SRM) at their place. An effective SRM always starts with the strategic intention of the organization...