Learn how successful small businesses use the World Wide Web to drive traffic to their physical storefronts -- especially when they offer products and services that don't translate into easy e-commerce sales.

The Internet, cowork, urban renewal, the creative class, collaboration, and the punk rock economy comprise tomorrow's Main Streets of small town USA. Old Town New World is a glimpse into a new cultural era in our nation, called by author Jason Broadwater The Connectivity Age. Written through personal stories, experiences, and musings on both broad shifts and specific tactics for economic development success in small cities, Old Town New World is part treatise, part memoir, and part case study of Rock Hill, SC.