Across Europe, the Early Modern period was marked by political, religious and cultural upheaval, and saw the emergence of the first global economy, developments which profoundly impacted how people shopped and what they were able to buy. This volume engages with the key debates around continuity and change in consumer behavior in the ‘long 16th century’ and the ways in which shopping became an educational and exciting act for many women, men and children across the social spectrum: shops and market stalls were filled with an increasingly wide range of goods made by skilled craftspeople...